Sportingtech Enters World Cup with Brand new Offer

Pat McLaughlin
2026-04-30T07:14:47Z

Sportsbook service provider Sportingtech has optimised its offering ahead of the 2026 FIFA World Cup by introducing a number of brand-new widgets to drive engagement.

Events Widget, Groups Widget, and Long-Term Bets Widget will all cater to the football-hungry audience as this summer season's competition kicks off.

The first one uses a holistic view of match markets, improving the gamer journey from discovery to bet placement. The Groups Widget on the other hand provides users all details about group [fixtures](http://120.48.141.823000/nickolascalder) and teams, while the 3rd widget uses direct paths to outrights and competition specials.

Sportingtech included that the goal is to bring essential markets forward for gamers to see, which would in turn remove unnecessary friction in the betting journey so that operators can [capitalise](https://kittykiss.co.uk/blog/author/tzcnidia703/) on higher bet volumes.

Some of the data pointed out by Sportingtech to back its decision of releasing the specialised widgets highlights that 80% of gamer attention peaks above the fold, and placing widgets increases engagement by 500%.

With the 2022 World Cup generating around $35bn (₤ 26.3 bn) in overall wagers, and FIFA picking to expand this year's edition to 104 matches, there are now much more commercial opportunities - and this is where smart widget positioning can assist.

All of Sportingtech's widgets have been developed with a mobile-first approach, offering a customisable UX front-end to adjust to each [operator's requirements](https://rushnoi.org/portal/ru/2019/01/29/%d0%bc%d0%b8%d0%bd%d0%b8%d1%81%d1%82%d0%b5%d1%80%d1%81%d1%82%d0%b2%d0%be-%d1%82%d1%80%d1%83%d0%b4%d0%b0-%d0%bc%d0%b8%d0%b3%d1%80%d0%b0%d1%86%d0%b8%d0%b8-%d0%b8-%d0%b7%d0%b0%d0%bd%d1%8f%d1%82%d0%be/).

Tommy Molloy, [Chief Product](https://yinkaomole.com/justice-ademola-wrong-legislators-serve-behest-electorates/) [Officer](https://art.studio360.africa/faecaro8839226) at Sportingtech, said: "The World Cup is the single greatest industrial chance in the sports betting calendar. Our operators should have an item that increases to the event.

"Because we work closely with our partners, we [comprehend](https://heatwave.link/rachael606) exactly what they require. These widgets were developed from those discussions, [lowering](https://6bit.in/nanlpy24306549) friction, [surfacing](http://sparksports.biz/index.php?route=journal3/blog/post&journal_blog_post_id=1) the right markets and providing an experience developed for the tournament.

"The increase of casual bettors during the World Cup is a real retention opportunity. The operators who capitalise on it won't be the ones who shouted the loudest. They'll be the ones whose experience keeps gamers returning."