Eurasia and the Middle East in Focus At SBC Summit 2026 Emerging Markets Stage
SBC Summit 2025 will use this momentum with a new Emerging Markets: Eurasia & the Middle East track on Wednesday, 17 September at the Feira Internacional de Lisboa (FIL), including 5 powerhouse sessions on market entry, policy, and long-term growth methods.
The track will offer extensive analysis of essential jurisdictions, including Georgia, Armenia, Uzbekistan, and the UAE; significant modification due to political shifts, progressing guidelines, and growing local need.
Sessions will offer useful guidance on going into and operating in these regions, with a concentrate on comprehending regulatory structures and adjusting to regional market conditions.
Rasmus Sojmark, Founder and CEO of SBC, said: "Eurasia and the Middle East are a core focus for SBC Summit 2025. The chances here are real, but so are the difficulties. Long-term success indicates understanding the local landscape and building authentic relationships on the ground.
"With this track, we want delegates to hear straight from the individuals who understand these markets best, and to leave with methods they can put to work immediately."
The track will open with the Eurasia Leaders Panel: Expansion or Contraction - Which Way Will the Bridge Between Continents Swing?, providing delegates the opportunity to hear straight from the leaders forming the market throughout the Caucasus, Central Asia, and the Balkans. Irakli Asanishvili (Head of Central & Eastern Europe, Flutter International), Adam Lamentowicz (CEO, Superbet Group), Max Potomkin (Deputy CEO, Parimatch), and Simon Westbury (Strategic Advisor, 1xBet) will examine whether political and regulative pressures might stall momentum in markets like Georgia and Uzbekistan or if the region's passionate fanbase and tech-savvy operators will continue to fuel growth.
Following this, Georgia & Armenia Blaze a trail will check out how these markets are adapting to current tax and regulative modifications. Nika Gigashvili (Managing Director/ Partner, SMH Global), Giorgi Gvenetadze (CCO, Flutter CEE), Vahagn Tangamyan (Head of Legal Department, Totogaming), and Gega Topuridze (CBDO, Betlive) will discuss how operators can adapt to brand-new frameworks while capitalising on the region's plentiful skill pool and digital facilities.
The session Cryptocasinos & Emerging Markets - The Boom Continues will analyze the increase of crypto-based gaming models in Eurasia and the Middle East. The panel will bring together Tiago Almeida (CEO, Oddsgate), Andrew Gellatly (Executive Director, Alderney Gambling Control Commission), Stefan Kovach (Founder & CEO, RARER THINGS), Melissa E. Lamb (Director of Sales - Luxury, Payhound), and Tom Waterhouse (Chief Investment Officer, Waterhouse VC) to take a look at how operators can increase increasing crypto-adoption while maintaining compliance and responsible frameworks.
Crossing Borders: Cross-Selling in Balkan Markets will combine local experts to check out how companies can flourish in culturally linked markets while navigating varied regulative frameworks. Dan Alexandru Ghiță (President, Rombet), Ivan Gojic (Chief Sportsbook Officer, Entain CEE), Rossi McKee (Vice President, CT Gaming), Alexander Popov (Director of Supervision, Gambling & Gambling Activities Directorate, National Revenue Agency (Bulgaria)), Marinos Shiapanis (Co-Founder & CEO, Campeon Gaming), and Artem Skrypnyk (CEO, Favbet Tech) will share their insights on constructing a consistent brand throughout several jurisdictions without jeopardizing compliance.
Inside the UAE's Ambitious Vision: Building a First-rate, Regulated, and Responsible Gaming Market from the Ground Up will analyze the UAE's relocation towards adopting a regulated gambling framework. Garret Greene (SVP Global Relationships, SBC), Christina Hu (Chief Strategy Officer, Momentum), Kevin Mullally (CEO, GCGRA), David Patent (EVP, Wynn Al Marjan Island), Lauralyn Sandoval (Vice President Gaming Strategy and Business Development, Aristocrat), will explore what a managed betting structure in the area could appear like and how the UAE's technique could affect neighbouring jurisdictions and improve global perceptions of video gaming in the Middle East.
The Emerging Markets: Eurasia & The Middle East track forms part of SBC Summit's Emerging Markets stage, alongside sessions analysing iGaming and sports wagering growth in Africa (Tuesday, 16 September) and Asia (Thursday, 18 September).
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