SBC Awards Europe Announces 2026 Shortlist
SBC has unveiled the finalists for the 2026 edition of the SBC Awards Europe, set to take place at Xara Lodge, Malta, on Thursday, 30 April.
Closing the final day of SBC Summit Malta 2026, the ceremony will unite 400 market professionals to commemorate excellence throughout the European betting and gaming market.
This year's edition functions 35 categories, recognising standout accomplishments from operators, affiliates, market leaders, game developers and other providers. Leading the shortlist is Betsson Group with seven nominations, followed carefully by Sportradar with 6.
"Success in this market is about more than profits. It is defined by durability, creativity, and a willingness to take risks," said SBC Founder and CEO Rasmus Sojmark. "The SBC Awards Europe are not about acknowledging the biggest business, but the boldest. I want to extend a substantial congratulations to every business that has been shortlisted."
In the operator classifications, Novibet will seek to defend its titles for 'Operator Innovation in Gaming' and 'Sportsbook Operator of the Year'. Meanwhile, 1xBet faces competitors from GG.BET, Allwyn, and Peter & Sons to keep the 'Marketing Campaign and Sponsorship of the Year' award.
Elsewhere, Megapari Partners, Parimatch Affiliates, and Vegas Legends will challenge ruling winners Betsson Group Affiliates for the 'Best Affiliate Program' title.
Alea will want to hold onto the title of 'Em ployer of the Year', dealing with competition from Altenar, BETBY, GR8 Tech, and SOFTSWISS.
Recognising the market's commitment to gamer protection, contenders for 'Socially Responsible Initiative of the Year' include 8888, EPIC Global Solutions, Play 'n GO, and Stars Partners.
In the 'SlotCatalog' categories, Pragmatic Play and Hacksaw Gaming will be aiming to protect their titles of 'Game Studio of the Year - Large' and 'Game Studio of the Year- Medium'. Gamzix, Octoplay, Penguin King and Dream Play are among the names fighting for the 'Game Studio of the Year - Small' award.
The extremely expected 'Leader of the Year' and 'Manager of the Year' awards will be kept under covers till the night, with candidates and the winner to be exposed live during the ceremony.
In the Award' classifications, Bragg Gaming Group, Evoplay, Funky Games, and TaDa Gaming are all chosen across multiple classifications.
In the affiliate categories, Flashscore and Casino Guru will aim to retain their titles for 'Sports Affiliate of the Year' and 'Casino Affiliate of the Year', respectively. They deal with competitors from the similarity Catena Media, BETANDEAL, Gentoo Media, Better Collective, Clever Advertising, and MediaTroopers.
Across the provider categories, BetConstruct and Sportradar lead the method with four nominations each, followed by Delasport and Kanggiten with three nominations apiece.
It could be an unforgettable night for Trustly, having protected nominations for both 'Compliance & KYC Partner of the Year' and 'Payment Solution of the Year'. They will deal with competition from the similarity BridgerPay, Paysecure, Paytently, BetComply, and GBG.
Additionally, the night will highlight emerging skill through 4 devoted Rising Star awards, identifying standout operators and suppliers making an impact in casino and sports betting.
Please keep in mind that a separate ticket is needed to attend the event. Table and ticket choices can be discovered here.