Graphyte Launches Intelligent Layouts to Bring Effortless Netflix-style Hyper-personalisation To Betting & Gaming Operators
London - 16th September 2019 Graphyte, the real-time personalisation engine for the betting and gaming industry, today introduced Intelligent Layouts, a revolutionary brand-new product extension enabling operators to deliver completely personalised web and app experiences for every single client.
With Intelligent Layouts, operators can instantly tailor every component of its offering to each player's preferences, ranging from customised navigation and menus, sport and video game classifications, promos, banners and new video game launches, resulting in a completely unique mobile and desktop site layout for every client.
Intelligent Layouts sits on top of existing CMS or back-end platforms, checking out in available material on website and it at scale to players, utilizing a machine-learning structure developed on a deep profile of each user's play and searching behaviours. The flexibility of Intelligent Layouts guarantees that operators can control the level of vibrant content, and can choose to repair curated content on events, new games and banners, whilst customising the rest of the experience.
Damien Evans, co-founder of Graphyte, discusses "When we started Graphyte, our objective was to develop the innovation to change the one-size-fits-all model so prevalent in wagering and video gaming, to a one-size-fits-one design that appears so natural and obvious in other sectors like e-commerce. With Intelligent Layouts, we've built the capability for every single operator to make the experience special for each among their consumers. As an operator, you'll know that every part of your site is tuned to the preferences of each gamer - all upgraded and managed in real time. As a gamer, the experience is changed, the games and product classifications you like to play (or those that you are very likely to delight in) are always front-and-centre, and it doesn't stop there: promotions you may have missed, brand-new game launches and events and cost increases in sports can all be brought to the fore with Intelligent Layouts. It's extremely effective and the early outcomes we have actually seen from operator trials have been extraordinary"
With Intelligent Layouts, operators can:
- Personalise their whole mobile web, app or desktop site for each consumer, including navigation, menus, banners and promos pages
- Create a hyper-personalised, Netflix-style experience on gaming websites, organizing and ranking games by flexible classifications consisting of styles and game types - all fully tuned to each user's preferences
- Seamlessly incorporate real-time item suggestions from Graphyte's Recommend engine, and layer on top of core gaming
- Control the level of personalisation, prioritise their own curated events, offers and price increases in sports
- Ensure that the most relevant categories and the video games and/or sports content within them are constantly appeared initially for players
- Rank and order bingo rooms along with traditional gambling establishment and slots items with dedicated functionality for Bingo operators
- Manage vibrant refresh rates to make sure a constant user experience
About Graphyte.
Graphyte is the real-time, cloud-based personalisation platform built for the betting and video gaming market. Operators throughout sports betting and gaming utilize Graphyte's Personalise platform to serve item suggestions, dynamically customise their web and native sites and engage consumers in genuine time through existing marketing channels. Graphyte applies advanced machine finding out to wager, gameplay and surfing activity in genuine time to make every interaction with a customer relevant and in-the-moment.
Graphyte Contact: Damien Evans CEO damien@graphyte.ai +44 7734 456 312 https://graphyte.ai