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Opened Apr 28, 2026 by Skye Mellor@skye1540372170
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Eurasia and the Middle East in Focus At SBC Summit 2026 Emerging Markets Stage


SBC Summit 2025 will tap into this momentum with a brand-new Emerging Markets: Eurasia & the Middle East track on Wednesday, 17 September at the Feira Internacional de Lisboa (FIL), including 5 powerhouse sessions on market entry, regulation, and long-term growth strategies.

The track will provide extensive analysis of key jurisdictions, consisting of Georgia, Armenia, Uzbekistan, and the UAE; markets going through significant due to political shifts, developing guidelines, and growing regional demand.

Sessions will offer practical guidance on entering and operating in these areas, with a concentrate on understanding regulatory frameworks and adapting to regional market conditions.

Rasmus Sojmark, Founder and CEO of SBC, said: "Eurasia and the Middle East are a core focus for SBC Summit 2025. The chances here are genuine, however so are the obstacles. Long-term success suggests comprehending the local landscape and structure genuine relationships on the ground.

"With this track, we desire delegates to hear directly from individuals who know these markets best, and to leave with methods they can put to work directly away."

The track will open with the Eurasia Leaders Panel: Expansion or Contraction - Which Way Will the Bridge Between Continents Swing?, providing delegates the possibility to hear directly from the leaders forming the market throughout the Caucasus, Central Asia, and the Balkans. Irakli Asanishvili (Head of Central & Eastern Europe, Flutter International), Adam Lamentowicz (CEO, Superbet Group), Max Potomkin (Deputy CEO, Parimatch), and Simon Westbury (Strategic Advisor, 1xBet) will take a look at whether political and regulatory pressures could stall momentum in markets like Georgia and Uzbekistan or if the area's enthusiastic fanbase and tech-savvy operators will continue to fuel growth.

Following this, Georgia & Armenia Lead the Way will check out how these markets are adapting to recent tax and regulatory modifications. Nika Gigashvili (Managing Director/ Partner, SMH Global), Giorgi Gvenetadze (CCO, Flutter CEE), Vahagn Tangamyan (Head of Legal Department, Totogaming), and Gega Topuridze (CBDO, Betlive) will talk about how operators can adapt to new structures while capitalising on the region's abundant talent swimming pool and digital infrastructure.

The session Cryptocasinos & Emerging Markets - The Boom Continues will take a look at the increase of crypto-based gaming models in Eurasia and the Middle East. The panel will bring together Tiago Almeida (CEO, Oddsgate), Andrew Gellatly (Executive Director, Alderney Gambling Control Commission), Stefan Kovach (Founder & CEO, RARER THINGS), Melissa E. Lamb (Director of Sales - Luxury, Payhound), and Tom Waterhouse (Chief Investment Officer, Waterhouse VC) to take a look at how operators can increase increasing crypto-adoption while maintaining compliance and accountable structures.

Crossing Borders: Cross-Selling in Balkan Markets will unite local professionals to check out how services can grow in culturally linked markets while navigating diverse regulative structures. Dan Alexandru Ghiță (President, Rombet), Ivan Gojic (Chief Sportsbook Officer, Entain CEE), Rossi McKee (Vice President, CT Gaming), Alexander Popov (Director of Supervision, Gambling & Gambling Activities Directorate, National Revenue Agency (Bulgaria)), Marinos Shiapanis (Co-Founder & CEO, Campeon Gaming), and Artem Skrypnyk (CEO, Favbet Tech) will share their insights on building a constant brand across several jurisdictions without compromising compliance.

Inside the UAE's Ambitious Vision: Building a First-rate, Regulated, and Responsible Gaming Market from the Ground Up will examine the UAE's relocation towards adopting a controlled gambling structure. Garret Greene (SVP Global Relationships, SBC), Christina Hu (Chief Strategy Officer, Momentum), Kevin Mullally (CEO, GCGRA), David Patent (EVP, Wynn Al Marjan Island), Lauralyn Sandoval (Vice President Gaming Strategy and Business Development, Aristocrat), will explore what a controlled wagering framework in the area might look like and how the UAE's method might influence neighbouring jurisdictions and improve worldwide perceptions of gaming in the Middle East.

The Emerging Markets: Eurasia & The Middle East track forms part of SBC Summit's Emerging Markets stage, together with sessions analysing iGaming and sports betting growth in Africa (Tuesday, 16 September) and Asia (Thursday, 18 September).

Secure your ticket to SBC Summit 2025 today.

Select from 3 pass types: VIP Event Pass, Expo+ Pass, or Expo Only Pass. Please note that an Exposition Only Pass does not consist of access to conference panels.

Our Group VIP Event Pass offers three tickets at EUR400 each (below EUR600)-ideal for attending with your team.

Operators and affiliates are qualified for a complimentary passes, merely use here.

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Reference: skye1540372170/the-bet-9ja-promo-code-this-2026-is-yohaig#1